People may forget many details while sending bulk messages. It cause delivery failure and poor response
1, Never choose proper sender ID (sender ID brings the first attention and it’s the key to open or delete the message)
2, Never place phone number or website id in messages (such messages never bring any response to their promotions)
3, Large text messages (people never wait to read more contents in messages, so it should be short and attractive)
4, Unicode messages (unicode messages are sometimes not properly displaying in some mobile phones. So avoid over usage)
5, Single push to large quantity of numbers (all numbers may be from different operators. So large quantity single push will result in message failure in some networks or numbers. So always send as small bits for proper delivery)
6, Night messaging (People may less read night messages, so day time is the best time for message push)
7, Promote single business with single sender ID. It should be unique.
The above factors affecting messages responses. So aware about this factors before start sending bulk messages
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