An inspiring real story of a street seller

We have more than 10,000 users. Many of them sending more than 1 lakh messages per day for various activities. We are helping each and every one to communicate better and do business. Many inspiring stories, we have heard from our customers. Even though this street seller story was something more interesting. 5 – 6 months back, along with my friends, I was travelling for Sunday shopping. We had seen some interesting books near the road side, we spend more than half an hour near the street seller. He was curiously asking our name, jobs and other details. When I said, I am working in an IT companies specialized in bulk messaging services. He shown some interest in that subject. He asked some usual questions

“Shall I send customized message to everyone at any time ?”

“Shall I can send it from my mobile ?”

“Shall I check the delivery status?” etc.. etc..

When I said, yes. He asked me to open an account for him. But he hadn’t much money to purchase even our basic package. His main intention was to track the loosing customers, who asking for some books, which was not there. When he arranged that books he couldn’t find the customers at the next day. He was loosing business.

His plan was to set a reminder services to his regular customers and new customers, when he get a new books, he want to send reminder to the particular customer.

I was interested in his plan, I spoke to our sales head and arranged some sms credits at less cost. After one month, he purchased our sms package. Later I forget that man and the incident, he call me today morning to my cell phone and share  the joy, he is going to open a book shop.

I was astonished, How this happened ? he was suffering to meet his day to day expenses with the poor sales.

Even though he was an energetic, soft spoken and very gentle man, He behave very politely to his all customers, if they are not buying anything from him.

He told the story, after purchasing the sms account, he started to collect all the walk-in customers mobile number and start to send messages during the time of new books arrival with offer price. He also started to deliver books at home for some areas. He could solve the problem of customer drop through effective messaging. His sales jumped into new heights without much advertising. He started to give some discounts to customers for referring or coming with friends to his place. Gradually the street seller could manage the day to day business and establish as a prominent book seller. Now he is aiming to start a shop for organized sales.

It was not a magic, the success comes to him through his hard work and effective planning. He never drop money for advertising or marketing. He sell to deserved segment through identifying the market place and need. He is a good example for all startup business.

Never give up !!

Find the right customer base, create interest, behave politely. Always keep the customers along with your growth. Send personalized greeting and wishes. Sales will come automatically.

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