Business is basically an exchange of product or service by receiving money. Doing business is the only matterĀ of business owner, not the customer. Customer s have many choice, but the business owner haven’t. Retain a customer is painful as earning a new customer. Many of the business owner never give any loyalty to their existing customers, even they never wish them on special occasions. They are busy for canvassing new customers by burning hard earned money. Retaining a customer and entertain them to do more business is the better solution to increase the volume of business. Customers may have many doubts regarding your service or product, you should hear that patiently and try to resolve as early as possible. Live chat support, toll free numbers, virtual agents, knowledge base are necessary for retain and acquire customers. Customers always expect transparent business deal and it only give repeat business from them.