In India, Bulk SMS routeĀ is mainly classified in to two, Promotion & Transaction. Promotion messaging for all kind of messages which is deliver only non DND numbers. Transaction is for emergency messages and will deliver to all numbers. Transaction SMS is solicited messages and it should be in proper format. Transaction messages are mainly used for alert messages, recharge confirmation, billing, students information and other important messages. Mainly it configure in softwares to auto generate messages through API.
Promotion route is used for any kind of messages related to business, personal, wish, greetings, announcement etc. It can deliver through custom sender ID like transaction messages. But it deliver only to non DND numbers.
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