Normally all the single message template have 160 character length. It including space, special characters etc. More than 160 letters will treat as 2 or more sms count from the operators. It’s observed that in some mobile devices more than 160 letter messages deliver as separate messages, it may cause fragment disorder in message content. Also people are hesitate to read lengthy messages. The best practise is use and send less characters with sharp message content. If you want to include more messages, keep a URL and temp them to open that. It have more chance for business conversions.
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